20+ Years of Digital Visibility. Real SEO Results.
Scaling organic traffic and recovering businesses from algorithm penalties — with 20 years of proven SEO expertise.
Experience
Two Decades of SEO Mastery
Jay McLeod has spent over 20 years navigating the ever-shifting landscape of search — from the earliest Penguin and Panda algorithm updates to today's AI-driven search experience. What began as a fascination with how the web organizes itself has grown into a full-scale discipline: diagnosing crawl architecture, unlocking ranking potential, and engineering sustainable organic growth.
Jay has partnered with brands across e-commerce, B2B SaaS, publishing, and professional services — helping them recover from manual actions, rebuild post-penalty visibility, and build technical SEO foundations that compound over time. His approach is rooted in data, driven by outcomes, and guided by two decades of pattern recognition that no tool can replicate.
When you work with Jay, you're not getting a templated SEO package — you're getting a strategic partner who has seen every SERP shift, survived every core update, and built the expertise to turn algorithmic volatility into a competitive advantage.
How Jay Can Help You
Three focused engagements built around the most impactful levers of organic search — each designed to deliver measurable, lasting results.
Technical SEO Audits
A comprehensive crawl-and-fix analysis of your entire digital infrastructure — uncovering indexation issues, Core Web Vitals failures, structured data gaps, and crawl budget waste that silently suppress your rankings.
- Full site crawl & indexation analysis
- Core Web Vitals & page experience audit
- Structured data & schema review
- Internal link architecture assessment
- Actionable prioritized fix roadmap
Digital Visibility Strategy
A long-term organic growth roadmap engineered around your competitive landscape, audience intent, and business goals — transforming your domain into a consistently ranking authority in your space.
- Topical authority & content gap mapping
- Keyword opportunity identification
- Competitor benchmarking & SERP analysis
- On-page & off-page strategy alignment
- Monthly performance tracking & iteration
Algorithm Recovery
Precision diagnosis and recovery planning for sites hit by Google core updates, manual actions, or link-based penalties — restoring organic traffic with a structured, evidence-based remediation process.
- Penalty & algorithm impact diagnosis
- Content quality & E-E-A-T assessment
- Link profile audit & disavow strategy
- Reconsideration request preparation
- Recovery milestone tracking
Let's Talk About Your SEO
Fill out the form and Jay will be in touch within one business day.
Whether you're recovering from a Google algorithm update, need a comprehensive technical audit, or want a long-term digital visibility strategy — Jay is ready to help you grow.
Ready to Grow Your Organic Traffic?
Work with an SEO veteran who's driven real results for 20+ years.
No commitment required — Jay responds within one business day.